Atlas jiu jitsu

Spent two days capturing both the spirit of Atlas Jiu Jitsu and a viral creative concept. Day 1 highlighted the academy’s community and passion through cinematic visuals, photography, and an interview with founder Aidan Sericolo. Day 2 brought his long-standing creative idea to life with the comedic “jiu-jitsu in street clothes” video — which went viral, reaching over a million views across platforms and sparking a trend in the martial arts community. This project significantly boosted Atlas Waltham’s brand awareness and proved the power of authentic, creative storytelling.

A young man with a tattooed arm is standing in a martial arts or self-defense class, with two people on the floor practicing techniques in the background.
Two men practicing Brazilian Jiu-Jitsu on blue mats, one in a black rash guard and one in a blue rash guard, engaged in a grappling position while others observe in the background.
Two men celebrating, one with red hair and a pink patterned shirt, smiling and playfully pinning the other with dark hair to his back, who is wearing a maroon UFC shirt and a bright pink furry jacket.
Two men practicing Brazilian Jiu-Jitsu on a blue mat, one in a black gi and the other in a white gi, engaging in a grappling hold during training.
Martial arts training session where a man is practicing a chokehold technique on another man lying on the blue mats, with a woman standing in the background inside a dojo.
Four men in a martial arts gym practicing a technique, with one man standing on another's foot, two others observing, and a logo on the wall reading 'Master Blasta Allas Jiu'.
A martial arts class where one student is on the ground in a submission hold while another student and instructor stand nearby, observing and offering guidance, in a room with blue mats.
Two men practicing Brazilian jiu-jitsu on a blue mat in a gym. One man is on top, controlling the other with a dominant position.
Group of people dressed in various costumes, posing on a blue mat in a room with white walls and a black circular logo on the back wall.
Two men practicing Brazilian Jiu-Jitsu on a blue mat in a martial arts gym, with a 'Master Blaster Jiu-Jitsu' logo in the background. One man is in a dominant position on top, while the other is on the ground attempting a guard position.
Two men practicing Brazilian Jiu-Jitsu on blue mat, one on top with black shirt and the other in white pants and black shirt, pinning the other to the floor.
Two men practicing Brazilian Jiu-Jitsu on a blue mat, with one man gripping the other's arm and collar while the other man looks focused, inside a gym with white walls.
Two men engaged in a Brazilian Jiu Jitsu training session, with one man on top of the other on a blue mat, and a logo in the background.
A group of people standing outside a building, some dressed in colorful costumes and casual clothing, posing for a photo on a city sidewalk.
A man with wet hair and a beard wearing a black Bentley T-shirt and white pants looking down in an indoor gym or martial arts studio.
Two men pose on a blue mat in a martial arts gym, dressed in colorful costumes; one in a blue and green monster costume, the other in pink faux fur with yellow shorts.
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