Our Process

We kick things off with a discovery meeting to learn about your business, your goals, and what success looks like for you. Before we meet, we encourage you to complete our Blueprint Form, which gives us an initial understanding of your brand, challenges, and objectives. This helps us make the consultation more productive and tailored to you. Whether it’s growing followers, generating leads, or boosting brand awareness, we’ll define a clear vision that matches your budget. We’ll also review your current content, study your niche, and identify opportunities to stand out.

1. Getting Started

Next, we create a tailored content and social media plan designed for long-term success. This includes a content calendar, themes, and formats — plus scripting for videos if needed. We also study what’s working in your industry so your strategy is both creative and competitive.

2. Strategy & Planning

We capture high-quality video and photo content to build your library. Then, we start rolling out consistent posts across your platforms. You’ll see:

  • Monthly content shoots

  • Weekly posting & engagement

  • Analytics tracking and adjustments

3. Kickoff Month

Your content goes live with a posting strategy built to maximize reach and engagement. We handle the scheduling, captions, and platform optimization so you can focus on running your business.

4. Execution

5. Analysis & Optimization

At the end of each month, we review performance together. We double down on what’s working, adjust what’s not, and refine the plan so your content keeps improving. As your presence grows, we can expand into advanced campaigns, ads, collaborations, and new platforms.

This isn’t a one-time project — it’s an ongoing partnership. We stay connected month after month, evolving your content and strategy alongside your business so you stay consistent, relevant, and ahead of the curve.

6. Growth Partnership

Start Here

FAQs

  • We’re a full-service digital marketing agency based in Albany, NY. We help businesses grow with video production, photography, social media strategy, content management, paid ads, website development, graphic design, and consulting.

  • We’ve worked with clients across industries — construction, real estate, sports, fitness, music, and local small businesses. Our approach is flexible, so whether you’re a startup, service business, or established brand, we can tailor content and strategy to your niche.

  • Not always. We offer both one-off project packages (like a brand video, photoshoot, or website) and ongoing monthly retainers for businesses that want consistent content and strategy.

  • We’re storytellers first. Instead of cookie-cutter content, we create strategic, high-quality media designed to connect with your audience and drive real business results. We also keep things personal — working closely with you to understand your goals and vision.

    • Initial call or meeting to learn about your business and goals.

    • Strategy session to design a plan that fits your budget and objectives.

    • Production — video, photo, design, or web development.

    • Distribution — content strategy, posting, or ads.

    • Monthly review — refine and improve based on analytics.

  • Pricing depends on your goals, scope, and whether you want project-based work or ongoing support. We design custom packages that fit your budget. Schedule a call with us to get a tailored quote.

  • Yes. We can handle content creation, scheduling, posting, community engagement, and running paid ads. Our goal is to take the stress off your plate so your business stays consistent online.

  • Absolutely. If you only need video production, photography, or design, we can provide high-quality content for your team to post and manage internally.

  • Yes. While we’re based in Albany, we’ve worked with clients across New York State and beyond. Depending on the project, we can travel or work remotely.

  • It depends on availability and project scope, but most projects can kick off within 2–3 weeks of an initial call. For ongoing retainers, we can typically get started within the same timeframe.

  • Head to our [Contact Page] to send us a message or schedule a time to connect. From there, we’ll discuss your goals and map out the best strategy for your business.

Your Growth Blueprint Begins Here

Before we can create content that drives results, we need to understand your business inside and out. This quick checklist helps us learn about your goals, audience, budget, and current online presence so we can design a strategy that actually works for you. Fill it out, and we’ll be ready to hit the ground running.